About the Brand
Brand Story
My journey is a story of love for the art of jewelry, the pursuit of perfection, and the desire to create pieces that become part of your story.
The Beginning
In 2007, I graduated from a college in Yerevan with a degree in jewelry making, but my journey in jewelry craftsmanship began even earlier, as I combined work and studies simultaneously.
Even then, I realized that jewelry making was not just a job or studying "for the sake of it," but my true passion and calling. After graduating, I worked for some time and then moved to Ukhta, where I spent three years practicing jewelry craftsmanship.
Those were incredibly fulfilling years: I not only honed my skills but was also recognized as Jeweler of the Year, and even experienced craftsmen would come to me for advice.
The Beginning
In 2007, I graduated from a college in Yerevan with a degree in jewelry making, but my journey in jewelry craftsmanship began even earlier, as I combined work and studies simultaneously.
Even then, I realized that jewelry making was not just a job or studying "for the sake of it," but my true passion and calling. After graduating, I worked for some time and then moved to Ukhta, where I spent three years practicing jewelry craftsmanship.
Those were incredibly fulfilling years: I not only honed my skills but was also recognized as Jeweler of the Year, and even experienced craftsmen would come to me for advice.
A New Chapter
In 2014, full of ambition, I moved to Moscow with a dream of starting a new chapter in my life — pursuing business and entrepreneurship.
I opened my own small jewelry workshop and finally began working for myself. Every project, whether a simple clasp repair or creating my own piece, was special to me. I always gave it my all.
I found an approach to every client and did the work as if I were doing it for myself, which is why many of them still come to me after all these years.
A New Chapter
In 2014, full of ambition, I moved to Moscow with a dream of starting a new chapter in my life — pursuing business and entrepreneurship.
I opened my own small jewelry workshop and finally began working for myself. Every project, whether a simple clasp repair or creating my own piece, was special to me. I always gave it my all.
I found an approach to every client and did the work as if I were doing it for myself, which is why many of them still come to me after all these years.
Opening the Salon
In 2016, I opened my own jewelry salon in place of the small workshop, and it deeply inspired me, despite all the challenges.
Opening the salon was a major milestone: I gained more opportunities to work with clients, custom orders, and creating pieces where every detail matters.
I continued to personally oversee the process and treated each piece as if I were creating it for myself.
Opening the Salon
In 2016, I opened my own jewelry salon in place of the small workshop, and it deeply inspired me, despite all the challenges.
Opening the salon was a major milestone: I gained more opportunities to work with clients, custom orders, and creating pieces where every detail matters.
I continued to personally oversee the process and treated each piece as if I were creating it for myself.
GELIANS JEWELRY
This marked the beginning of a new chapter, and in 2021, I expanded my salon, moving to Leninsky Prospekt, and named it "GELIANS JEWELRY."
It quickly earned positive reviews and the trust of clients: a 5.0 rating on Yandex Maps and Avito confirmed to me that the path I had chosen was the right one.
I now have a team, but I still fully oversee the entire process of creating each piece and actively participate in it myself, because I am passionate about my craft.
I wrote this story so that you could get to know me and my experience, so that you know the craftsman you are about to work with.
GELIANS JEWELRY
This marked the beginning of a new chapter, and in 2021, I expanded my salon, moving to Leninsky Prospekt, and named it "GELIANS JEWELRY."
It quickly earned positive reviews and the trust of clients: a 5.0 rating on Yandex Maps and Avito confirmed to me that the path I had chosen was the right one.
I now have a team, but I still fully oversee the entire process of creating each piece and actively participate in it myself, because I am passionate about my craft.
I wrote this story so that you could get to know me and my experience, so that you know the craftsman you are about to work with.
Every piece of jewelry that leaves my hands is precious to me, and that is probably what has played the key role.
Founder, GELIANS JEWELRY